Costs & PricingFeatured
How Much Does It Cost to Build an App in the UK?
What actually drives the price, and how fixed-price packages work.
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Insights
Thinking About Building an App? Start Here.
Practical advice, expert insights and useful guides to help you plan, build, launch and grow your app with confidence.
Guides for Founders
Planning
How Long Does It Take to Build an App?
The stages of a build and what affects your launch date.
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MVPs
What Is an MVP, and What Should Yours Include?
How to decide what belongs in version one.
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Platforms
iPhone vs Android: Which Should You Build First?
How to choose based on your users, not the technology.
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Planning
10 Mistakes Founders Make When Building Their First App
The common traps, and how to avoid them before you spend.
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Planning
How to Turn an App Idea Into a Development Brief
A simple way to get your idea out of your head and onto paper.
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Planning
How Does an App Make Money?
Subscriptions, transactions, advertising, marketplace commissions and paid features, explained.
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Platforms
Native vs Cross-Platform App Development
The difference in plain English, and when each makes sense.
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AI & Automation
How Much Does an AI App Cost?
Build costs, ongoing usage costs and how to keep AI commercially sensible.
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After Launch
What Happens After Your App Goes Live?
Updates, fixes and planning version two.
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Answers for Every Stage of Your App
From first costs and planning to launch day and beyond, our guides follow the questions founders actually ask.
Costs & Pricing1 guide
Planning4 guides
MVPs1 guide
Platforms2 guides
AI & Automation1 guide
After Launch1 guide
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