Case Study · Marketplace
Farmsell
Connecting buyers directly with farmers. Marketplace connecting buyers with farmers for produce ordering.
The Product
About Farmsell
Farmsell is a marketplace that connects buyers with farmers, making it easier to find and order fresh produce. Farmers reach more customers, and buyers get a more direct route to the source.
The app needed to work well for people with very different levels of experience with technology, and on the Android devices most common in the market.
The Brief
Who It Was For and What It Needed to Do
The Users
Farmers selling produce, and buyers looking for fresh, direct supply.
The Goal
A simple, trusted marketplace that brings both sides together.
The Challenge
Keeping listing and ordering simple enough for first-time smartphone users.
Key Features
What the App Does
The core features that make the product useful every day.
Buyer and Farmer Accounts
Separate experiences designed for each side of the marketplace.
Produce Listings
Farmers can list what they have available quickly.
Search and Browse
Buyers can find produce by type and availability.
Ordering
A straightforward ordering flow from listing to confirmation.
Marketplace Management
Admin tools to keep listings and users in good order.
Built for Android
Optimised for the devices most used by its audience.
How We Built It
From Idea to Live App
The same Plan, Create and Deliver approach we use on every project.
Plan
We mapped the users, agreed the essential features for launch and shaped a clear plan for Farmsell.
Design
We designed the key screens and journeys so every important task takes as few taps as possible.
Build & Test
Our team built and tested the app on Android, sharing working builds along the way.
Launch & Grow
We prepared the store listings, handled submission and supported the product after launch.
The Result
Farmsell Today
Farmsell is live and used by real people, with 10K+ installs to date.
More Work
Other Apps We Have Built
Build. Launch. Grow.
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