You don’t need version 10. You need version one. An MVP (Minimum Viable Product) gives you enough product to launch, attract users, test your assumptions and learn what should come next.
Who it’s for, what it solves, what’s essential and what can wait.
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The Right First Version.
Not the smallest possible app. The smallest version worth launching.
Perfect For
Who an MVP Is Right For
Startup foundersNew business ideasInvestor demonstrationsProof-of-concept productsBusinesses testing new servicesFounders replacing prototypes
Scope
What Should an MVP Actually Include?
Not a rough or unfinished app. A focused product that delivers the core value well enough for real people to use. Features that support the one most important journey stay. Everything else moves to a later phase.
Launch Now
Sign up and log in
The one key task
Pay or book
Simple admin view
Later Phase
Loyalty rewards
Advanced reports
Extra languages
Social sharing
Product Planning
What We Help You Decide
Who is the first version for?What must the user be able to do?Which features are essential for launch?Which features can wait?Does the product need iOS, Android, web or more than one interface?What information needs to sit behind the app?How will the product make money?What should be measured after launch?
From Idea to Testable Product
You See Progress Along the Way
You see progress during development rather than waiting until the end to discover what has been built.
Step 01
Define the scope
Step 02
Map the key journeys
Step 03
Design the experience
Step 04
Build the product
Step 05
Test it
Step 06
Prepare for launch
For Non-Technical Founders
MVPs for Non-Technical Founders
No wireframes or tech spec needed. Bring the problem; we’ll turn it into a plan, without the jargon.
Build for today, plan for tomorrow. Version one becomes the foundation. Real usage then guides version two, not guesswork.
Every package includes post-launch support: 30 days for Launch, 60 days for Scale and an agreed period for Command, so you’re not left alone once real users arrive.
Usually not. The point of an MVP is to get the core proposition into users' hands without spending the first budget on assumptions.
Do I need a fully developed app idea?
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No. Many clients come to us with just an early concept. Our Plan phase helps shape your idea into a clear development plan, with the right features for your first release, before any development begins.
How much does it cost to build an app?
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Our fixed-price packages start from £4,999 for Launch and £9,999 for Scale. Complex apps, marketplaces and larger platforms receive a tailored quotation through our Command package. Your price is agreed before development begins.
Build. Launch. Grow.
Ready to Build Version One?
Tell us the idea and we’ll help shape the smallest version worth launching.